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NEWS

Santa Cruz Skateboards Recreates Self

Santa Cruz has been busy recreating itself with an almost-entirely new team, a new logo (the Knot to replace the classic Dot), and some interesting new deck constructions.
With its amateur-team video, Ammo, fresh in everyone's mind, Santa Cruz arrived at the Action Sports Retailer Trade Expo in San Diego in September with a renewed look and a whole line of products.
The Dot logo will still appear on select products, so old-schoolers who grew up with it need not fret.

Girl to Release New Truck

From the Girl/Chocolate/Fourstar house in Torrance, California comes the Royal skateboard truck company.
Established in 1998 with the goal of creating a lightweight, durable truck based around the style of skating enjoyed by its team, Royal's first series was launched at ASR in September and is represented by Eric Koston, Rick McCrank, Guy Mariano, and Colin McKay.

Element Releases Clothing Line

Element rider Billy Pepper Getting into the clothing spirit, Element introduced its first clothing line.
Among the stylish items is the Element Pull Pant, which attracted a lot of attention for its clever pant-leg retracting mechanism.

In other Giant distribution news New Deal pro Ricky Oyola is finally back in the U.S. after serving some time in Australia for assault. Returning to his hometown of Philadelphia, Ricky's been riding at Love Park to prepare for the upcoming New Deal East Coast Tour, which will also include the likes of Chad Bartie, Rob Gonzales, Ryan Johnson, and New Deal ams Greg Harris, Sean Mullendore, and Kenny Reed. Matt Mumford

DuFFS has been busy working with pros Matt Mumford, Matt Hensley, and Brian Howard on their new signature shoes, which are set to debut at the February ASR Trade Expo. Filmer Ricki Bedenbaugh, the Matts, Brian, and the rest of the DuFFS team have also been busy finishing Surveillance, the company's new video, for its release early next year.

Apparel and Hardware